This year’s “Ukrainian house” in Davos was not the first on. The ministers went on and on with the same story about the “great potential of Ukraine” for years. But it was different in 2018. Why was Ukraine able to present itself properly this time only? This is because Ukrainian business people joined effort to create the event without state funds and blessings. That is why the topics switched from the “Ukrainain SSR” style to the modern global agenda: cryptocurrencies, big data, new business values, energy and future economy. Unlike politicians, business people speak the same language all over the world.
It is too early to tell what the concrete results of those 5 days in Davos might be. According to my experience, the most important thing at global events is new connections. This builds trust, creates reputation, and can transform into real projects. This was the case on the successful predecessor of the Ukrainian House in Davos, the Ukrainian Business Hub in Dubai at the Annual Investment Meeting in the spring of 2017. This year, a Ukrainian delegation will go to Dubai to capitalize on the success of the previous visit. AIM means 25 million visitors and tens of thousands of investors from around the world.
Our problem is that the Ukrainian context in the world is shaped by new stories of military hostilities and political scandals. This is why international media exposure of Ukrainian business people can be effective. The international community needs to know that Ukraine annually creates many ideas that can change the world: starting from the disruptive innovations of the “smart home” to life-saving gadgets, from drones to the space industry. Ukraine has business leaders of the Western type, which value their reputation and choose sustainable development.
Ukrainian business should not wait for the government to improve the image and reputation of the country. It is necessary to grab the initiative and become “business ambassadors” of Ukraine to the world.
To be continued. Oleksii Chuiev